Member-only story
Top Five Reasons Trump Wants to Run Against Bernie Sanders
There are two enduring motivators to vote for presidents in America: Fear and Hope.
Usually, the Republicans sell fear and the Democrats sell hope. But in 2020, the Democrats find themselves in the unusual position of trying to decide which primal impulse to sell. Fear is likely the only thing that will remove Trump. But fear is harder to sell to voters on the Left because we’re much more responsive to hope. We keep looking for the candidate who can best sell hope, but what we likely need right now is one who can sell fear.
The truth is that the dark money-funded Tea Party movement was really much more about tarring Obama with the perceived notion that socialism was the gateway drug to communism. That drove Republican voters — out of fear — to turn Congress in their favor, in what Obama called a “shellacking.” It was a false sense of hope that made Democrats complacent and ramped up fear that drove Republicans to the polls in two devastating midterm elections.
Bernie Sanders might be selling fear, but the fear he’s selling is aimed at the Left, the “establishment,” coincidentally is the same fear Trump is selling. Essentially, you have two sides of the same coin — two “populists” who hate the Democrats. To many, Sanders is also selling hope…